Color graphics : the power of color in graphic design / Karen Triedman & Cheryl Dangel Cullen ;[essays by Leatrice Eiseman].

Color that persuades -- Color that changes your perspective -- Color with a primary message -- Color that evokes emotion.

Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work. Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers' reactions to specific colors, and the role color plays in design for children. (www.shelfari.com)