Communication for society : purposive communication / Marikit Tara A. Uychoco, Maria Lorena Santos.

Includes bibliographical references and index.

Communication for Society: Purposive Communication is a tertiary-level textbook for the General Education course Purposive Communication, as required by the Commission on Higher Education (CHED) of the Republic of the Philippines. The course description is "Writing, speaking, and presenting to different audiences and for various purposes." The five skills of communication (listening, speaking, reading, writing, and viewing) are studied and simulated in advanced academic settings, such as conversing intelligently on a subject to impart, reporting on group work or assignments, writing and delivering a formal speech, writing minutes of meetings and similar documents, preparing a research or technical paper, and making an audio-visual or web-based presentation. In the process, the criteria for effective communication are discussed and used as the basis for peer evaluation of communication exercises in the class as well as for judging communication techniques by public officials, educators, industry leaders, churches, and private individuals. The purpose of these combined activities is "to enable students to practice strategies of communication with a clear purpose and audience in mind, guided by the criteria of effective communication and the appropriate language" (CHED, 2013). In addition, "At the end of the course, students should be able to listen, comprehend, critique, and respond to live or recorded conversations, speak in public with confidence, explain extended texts in their own words using examples and other aids to bolster their explanation, write texts ranging from a simple report to a full-length technical or research paper (scientific, social science, or literary depending on the student's major), and prepare an audio-visual or web-based presentation on an assigned topic" (CHED, 2013). The course is both pragmatic and aspirational: it helps students in using English language skills to gain and share knowledge and insights with different discourse communities in the Philippines, as well as in using these skills to create and critique knowledge for the good of Philippine society. --Preface of the book.