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1.
Advanced marketing strategy : Phenomena, analysis and decisions / Glen L. Urban, Steven H. Star. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall International, c1991
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .Ur1 1991.

2.
Digital marketing strategy : text and cases / Glen L. Urban. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .Ur1d 2004.

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