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1.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1994
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 .En32 1994.

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2.
Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Richard D. Irwin, c1984
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 .En32c 1984.

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