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Services marketing / John E. G. Bateson, K. Douglas Hoffman. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : South-Western/Cengage Learning, c2011
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 9980.5 .B319 2011.
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Boston, MA : Cengage Learning, c2017
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 9980.5 .H675 2017.
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