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1.
Advertising campaign strategy : a guide to marketing communication plan / Donald Parente. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1996
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5837 .Ad96 1996.

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2.
Advertising campaign strategy : a guide to marketing communication plans. / Donald Parente. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Fort Worth : Dryden Press, [2000];copyright 2000
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5837 .Ad96 2000.

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