Research methods in business studies : a practical guide. / Pervez, Ghauri, Kjell Gronhaug.

Part 1: Challenges and ambiguities of business research - explains the purpose of the material and the challenges related to doing research in business studies. Sets the scene and explains its perspective, target group, and the purpose of doing research in general. It also takes up the ethical responsibilities of the researcher. Part 2: The Research Process - Covers important activities from identifying a research topic, framing and structuring the research problem, determining the research design, the strategy on collecting information in the most adequate way, development of adequate measurements, and collecting and analyzing data. Part 3: Implementation - deals with the actual processes of conducting data analysis, examining case studies and writing up the report . Chapters 11 to 13 provides guidelines and examples. This part can be used as a manual while carrying out the activity.