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	1.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burlington, MA : Butterworth-Heinemann, c2007 Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .M459 2007. Place hold Add to cart (remove)
	2.	Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. by De Chernatony, Leslie, -1953 McDonald, Malcolm Wallace, Elaine Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Elsevier/Butterworth-Heinemann, 2011 Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 69.B7 .D356 2011. Place hold Add to cart (remove)
	3.	Marketing plans : a complete guide in pictures / Malcolm McDonald ; Peter Morris. by McDonald, Malcolm Morris, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: West Sussex, United Kingdom : John Wiley and Sons, c2012 Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.3 .M459 2012. Place hold Add to cart (remove)
	4.	Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2012 Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.127 .M459 2012. Place hold Add to cart (remove)