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Marketing challenges : cases and exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1989
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 M341 1989.

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Marketing challenges : cases & exercises / [edited by] Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 .M341 1993.

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