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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (5)Call number: HF 5414.13 .B692 1995, ...

2.
Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Starch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D Irwin, c1981
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.2 .B68 1981.

3.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .W153 1996.

4.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .M917m 2008.

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