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1.
Advertising management. / Rajeev Batra. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall International, Inc., c1996
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5823 .B321 1996.

2.
The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei. by
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : Routledge, 2016
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: TS 171 .P959 2016.

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