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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1999
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.2 .K96 1999.

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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c2001
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.2 .Aa41 2001.

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