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1.
Global marketing : a market responsive approach / Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall, c1998
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 1416 .H722 1998.

2.
Marketing planning : a global perspective / Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Higher Education, c2010
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415.13 .H722 2010.

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