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1.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1977
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HF 5415 P73 1977.

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2.
Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1996
Availability: Items available for loan: Aklatang Emilio Aguinaldo-Information Resource Center (1)Call number: HD 70.U5 .P932 1996.

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