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Gender and entrepreneurship : an ethnographic approach / Attila Bruni, Sylvia Gherardi and Barbara Poggio.

By: Contributor(s): Material type: TextTextSeries: Management, organization and societyPublication details: London : Routledge, c2005.Description: vi, 231 p. ; 24 cmISBN:
  • 0415352282
Subject(s): LOC classification:
  • HB 615  .B836 2005
Summary: Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies: A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
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Item type Current library Collection Call number Status Date due Barcode
Graduate Studies Graduate Studies DLSU-D GRADUATE STUDIES Graduate Studies Graduate Studies HB 615 .B836 2005 (Browse shelf(Opens below)) Available 3AEA0000288881

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.

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