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Corporate level strategy : theory and applications / Olivier Furrer.

By: Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2016Edition: Second editionDescription: xiii, 284 pages : illustrations, (black and white) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415727228 (pbk.)
Subject(s): LOC classification:
  • HD 2756 .F982 2016
Summary: The challenges faced by diversified corporations?firms that operate in more than one industry or market?have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm?s ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Graduate Studies Graduate Studies DLSU-D GRADUATE STUDIES Graduate Studies Graduate Studies HD 2756 .F982 2016 (Browse shelf(Opens below)) Available 3AEA2015006323

Includes bibliographical references and index.

The challenges faced by diversified corporations?firms that operate in more than one industry or market?have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm?s ability for establishing and sustaining corporate advantage.

New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world.

A companion website supplements the book, providing PowerPoint slides, a test bank of questions, and lists of suggested case studies.

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