The SAGE handbook of media processes and effects / edited by Robin L. Nabi, Mary Beth Oliver.

Includes bibliographical references and indexes.

Introduction / Robin L. Nabi and Mary Beth Oliver -- Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann -- Conceptualizing the audience / W. James Potter -- Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene -- Qualitative methods / Thomas R. Lindlof -- Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan -- Framing and agenda setting / Dhavan V. Shah ... [et al.] -- The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther -- News and politics / Vincent Price and Lauren Feldman -- Media effects and cultural studies : a contentious relationship / Toby Miller -- Message selection and processing. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin -- Entertainment / Mary Beth Oliver -- Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen -- The limited capacity model of motivated mediated message processing / Annie Lang -- Emotion and media effects / Robin L. Nabi -- Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen -- Individual differences in media effects / Marina Krcmar -- Media use and the social environment / Daniel G. McDonald -- Persuasion and learning. Theories of persuasion / Daniel J. O'Keefe -- Social cognitive theory and media effects / Frank Pajares... [et al.] --- Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu -- Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake -- Educational television / Marie-Louise Mares -- Media literacy / W. James Potter and Sahara Byrne -- Content and audiences. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker -- Racial/ethnic stereotyping and the media / Dana E. Mastro -- Media and

The coverage of this handbook: 1) Offers an overview of the field and conceptualizations of media effects, along with a range of quantitative and qualitative methodologies used in the study of media effects. 2) Focuses on prominent theoretical approaches to the study of media effects from a more societal perspective, tracing their historical contexts, theoretical developments, criticisms and controversies, and the impact of the new media environment on current and future research. 3) Emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts. 4) Reflects a dominant trend in the media effects literature - that of persuasion and learning - and traces related theoretical perspectives through the various contexts in which media may have such effects. 5) Explores the contexts and audiences that have been traditional foci of media effects research, such as children, violence, body image, and race, addressing the theories most applicable to those contexts. 6) Highlights a concern central and unique to the communication discipline - message medium - and how it influences effects ranging from what messages are attended to, how we spend our time, and even how we thinks.