| 000 | 01426nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 277113 | ||
| 003 | 0000000000 | ||
| 005 | 20210120100921.0 | ||
| 008 | 100816s2014 nyua b 001 0 eng | ||
| 020 | _a9789712368202 | ||
| 040 | _erda | ||
| 050 |
_aHF 5415.13 _b.B183 2014 |
||
| 100 |
_aBalasan, Ma. Nancy T. _946583 |
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| 245 | 0 |
_aMarketing basics : _ba modular approach / _cMa. Nancy T. Balasan. |
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| 264 |
_aManila : _bRex Book Store, _c2014 |
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| 300 |
_ax, 177 pages : _c25 cm. |
||
| 336 |
_atext _2rdacontent |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aThis book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application. | ||
| 650 | _aMarketing | ||
| 942 | _cFIL | ||
| 999 |
_c17721 _d17721 |
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