| 000 | 01502nam a2200277Ia 4500 | ||
|---|---|---|---|
| 001 | 334267 | ||
| 003 | 0000000000 | ||
| 005 | 20210120102241.0 | ||
| 008 | 171121n 000 0 eng d | ||
| 020 | _a9789719584223 | ||
| 040 | _erda | ||
| 050 |
_aHD 62.7 _b.P942 2017 |
||
| 245 | 0 | _aProduct development for small enterprises /. | |
| 264 |
_aQuezon City : _bDesign Plus, _cc2017. |
||
| 300 |
_a142 pages : _billustrations _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aIt describes different types of products and services--and what consumers value and look for in them. It also discusses in depth customer need, wants, and demands. At the outset, the book will warn readers that selling one's goods or services is not as simple as identifying one's market and computing how much profit one will get ina certain amount of time. On the contrary, the book puts across the message there is much work to be done and the returns can be huge. The book will guide the reader on how to develop new products and apply business modelling, pricing, commercialization adn branding techniques. --Foreword of the book. | ||
| 650 |
_aBusiness Enterprises. _929538 |
||
| 650 |
_aSmall business. . _921543 |
||
| 942 | _cFIL | ||
| 999 |
_c18270 _d18270 |
||