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| 005 | 20210120102916.0 | ||
| 008 | 190516n 000 0 eng d | ||
| 040 | _erda | ||
| 050 |
_aG 155.A1 _b.B142 2015 |
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| 245 | 0 |
_aTourism marketing / _cMaricel Gatchalian-Badilla. |
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| 264 |
_aManila : _bRex Book Store, _c2015 |
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| 300 |
_ax, 224 pages : _billustrations ; _c26 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 520 | _aTourism Marketing is a product of 20 years of industry experience and academic teaching in the University of the Philippines. With the advent of economic growth brought about by a thriving tourism industry, tourism education has become in demand. It is expected to grow even more because of the ASEAN Mutual Recognition Agreement in 2015. The author incorporated real life situations, up to date local researches and practical examples to make the theories presented in this book easier to understand and apply. A special feature called Marketing Nugget is incorporated in most of the chapters to provide practical situations for the student to absorb the major concepts presented. Each nugget includes points to ponder upon which can trigger discussion and critical thinking. Guide Questions and Suggested activities that have worked in the author's classroom are also provided to draw out critical thinking skills and experiential learning from its readers. --Rexestore.com | ||
| 650 |
_aTourism. _933741 |
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| 942 | _cFIL | ||
| 999 |
_c18494 _d18494 |
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