000 01476cam a2200277 a 4500
999 _c2262
_d2262
001 15860324
005 20200818140924.0
008 090808s2010 caua b 001 0 eng
010 _a 2009032426
015 _aGBA985245
_2bnb
016 7 _a015358012
_2Uk
020 _a9781593271992
040 _aAEA
_cAEA
_dAEA
050 0 0 _aHF 5415.1265
_b.B237 2010
100 1 _aBarefoot, Darren,
_d1974-
_96539
245 1 0 _aFriends with benefits :
_ba social media marketing handbook.
_cby Darren Barefoot.
260 _aSan Francisco, California :
_bNo Starch Press,
_c2010.
264 _aSan Francisco, California :
_bNo Starch Press,
_c2010.
300 _axxvii, 280 pages :
_billustrations ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aWhat is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
650 0 _aInternet marketing.
_96540
650 0 _aOnline social networks.
_96541
700 1 _aSzabo, Julie,
_d1975-
_96542
942 _2lcc
_cCIRC