000 01310nam a2200241Ia 4500
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008 050817s2003 000 0 eng d
020 _a9715423760
040 _aAEA-IRC
_cAEA-IRC
050 _aP 92.P6
_b.Ab65 2003
100 _aAbles, Higino A.
_934821
245 0 _aMass communication and Philippine society /
_cHigino Alindogan Ables.
264 _aQuezon City :
_bUniversity of the Philippines Press,
_c2003
300 _axii, 195 pages :
_billustrations
_c23 cm.
504 _aIncludes bibliography and index.
520 _aAlthough written as a textbook, the book will prove informative and stimulating to anyone interested in the media. Higino Alindogan Ables, a professor or development communication in UPLB, has organized the book into four parts: historical background, contemporary picture, ethical dimensions, and theoretical and research issues of the Philippine mass communication. Though focusing mainly on print, radio and TV, the new media are also covered. The book was prepared under a Textbook Writing Grant from the U.P. System Creative and Research Scholarship Program.
650 _aCommunication
650 _aMass media
942 _cFIL
999 _c31448
_d31448