000 01026nam a2200277Ia 4500
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005 20211103132000.0
008 991018s1983 enka b 10110 eng
035 _a(AEA)721DED53864911D3B20900A024B58F5C
035 _a(DLSU-DASMA)BOOK08500
040 _erda
050 _aHF 5415.13
_b.D389 1983
100 _aDel Val, Edgar P.
_936753
245 0 _aMarketing management in the Philippine setting.
264 _aQuezon City :
_bAteneo de Manila University Press,
_c[1983];copyright 1983
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
520 _a uses local cases to illustrate principles and practices of marketing management (BIP-ADMUP).
520 _aUndergraduate and graduate students
650 _aMarketing
942 _cFIL
999 _c37716
_d37716