000			01702nam a2200253Ia 4500
001			15766
003			0000000000
005			20211103155309.0
008			980130s1999 000 0 eng d
020			_a971-555-291-9
040			_aAEA _cAEA
050			_aHF 5815.P6 _b .G165 1999
100			_aGarcia, Leonardo R. _942677
245		0	_aAdvocacy advertising / _cLeonardo R. Garcia, Jr.
260			_aManila : _bDe La Salle University Press. Inc., _cc1999.
300			_axvii, 194 pages : _billustrations _c23 cm.
520			_aAdvocacy Advertising is the first local book that analyzes the power and influence of advocacy advertisements in espousing socioeconomic, health, technological, values, and political issues. It illustrates how successful advocacy campaigns normally undertaken by government agencies and NGOs aid in boosting corporate image. Dr. Leonardo R. Garcia, Jr. is chairperson of the Marketing Management Department of De La Salle University - Manila where he holds the rank of Associate Professor. Included in the 1999-2000 edition of Baron's Who's Who of the Asian Pacific Rim, as well as in the 1996 Marquis' Who's Who in the World, Garcia is one of only three Filipinos conferred with the international title "Certified Professional Marketer - Asia Pacific" by the Asia Pacific Marketing Federation. (Source: http://www.kabayancentral.com)
650			_aAdvertising _2sears _94389
700			_aPadilla, Alejandro _948085
942			_cIRC
999			_c44458 _d44458