| 000 | 01270nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 37340 | ||
| 003 | 0000000000 | ||
| 005 | 20211103183356.0 | ||
| 008 | 020729s2000 000 0 eng d | ||
| 035 | _a(AEA)D7E68D8445134FEE8B83E767B03F89E3 | ||
| 040 |
_aAEA _cAEA |
||
| 245 | 0 |
_aAdboard : _b25 years of self-regulation. / _cCid Reyes, ed. |
|
| 260 |
_aMakati City : _bAdvertising Board of the Philippines, _cc2000. |
||
| 300 |
_b340 p. : ill. ; (some col. ) _c32 cm. |
||
| 520 | _aThis commemorative book highlights the history of the organization's experience with industry self-regulation. It also contains essays on the evolution of Philippine advertising, the story of Philippine mass media, filipino creativity, marketing trends, and sociocultural factors affecting consumer behavior. It also appended the Code of Ethics for Advertising, Manual of Procedures for Screening and Filing of Complaints and Appeal and Standards of Trade Practices and Conduct in the Advertising Industry. | ||
| 650 |
_asears _2Advertising Board of the Philippines _939823 |
||
| 650 |
_asears _2Philippines _939823 |
||
| 650 |
_asears _2Philippines _939823 |
||
| 700 |
_alocal _934979 |
||
| 942 | _cFR | ||
| 999 |
_c51724 _d51724 |
||