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_aAEA _cAEA |
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| 100 |
_aCalero, Javier J. _982066 |
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| 245 | 0 |
_aMovers and shakers in the history of Philippine Advertising. / _cJavier J. Calero. |
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| 260 |
_aManila : _bGMA Foundation, _cc2000. |
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| 300 |
_a176 p. : ill. _b29 cm. |
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| 520 | _aIs a collection of the author's insight and impression of 27 outstanding men and women who have shaped the development and growth of advertising and the media in the Philippines. Stories of their struggle and successes and the happenings in the advertising industry and the media should make interesting reading and valuable reference for practitioners and students alike. The material in this book first appeared in the newspaper Business World (Manila) from 1995-1999. | ||
| 650 |
_aAdvertisers _2sears _958530 |
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| 650 |
_aAdvertising _2sears _94389 |
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| 942 | _cFR | ||
| 999 |
_c52207 _d52207 |
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