000 01414nam a2200253Ia 4500
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005 20211103193532.0
008 030628s2000 000 0 eng d
020 _a2-88046-391-2
035 _a(AEA)6610F912649344F7A11604C0E9ECB246
040 _aAEA
_cAEA
100 _aGelman, Alexander
_985369
245 0 _aSubtraction :
_baspects of essential design /
_cAlexander Gelman ; editors, Baruch Gorkin, Kate Noel-Paton, Kaoru Sato ; research coordinator, Yanitza Tavarez ; art directors, Alexander Gelman, Kaoru Sato.
260 _aCrans-Pres-Celigny, Switzerland :
_bRotoVision,
_cc2000.
300 _b159 p. : col ill.
_c28 cm.
520 _aA renowned designer gives a provocative explanation of his unusual design approach, so admired for the powerful and effective messages it conveys. The author breaks down his philosophy into four stages - expose, conceal, accept, reject - in order to strip away the layers of design that often conceal the essence of an idea. The Centre Georges Pompidou, the Nike logo, the Mickey Mouse prototype, and other widely recognized design examples are used to elucidate his theory.
650 _aDesign, Industrial
_2sears
_936116
650 _aGraphic arts
_2sears
_918809
700 _aGorkin, Baruck
_985370
700 _aNoel-Paton, Kate
_985371
942 _cREF
999 _c54356
_d54356