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| 001 | 333134 | ||
| 003 | 0000000000 | ||
| 005 | 20180130132900.0 | ||
| 008 | 150130s2015 pau b 001 0 eng | ||
| 010 | _a 2014045043 | ||
| 020 | _a9781466675278 (hardcover : alk. paper) | ||
| 040 | _erda | ||
| 050 | 0 | 0 |
_aGV 716 _b.Em32 2015 |
| 245 | 0 | 0 |
_aEmerging trends and innovation in sports marketing and management in Asia / _cHo Keat Leng, Nanyang Technological University, Singapore, Noah Yang Hsu, Aletheia University, Taiwan, [editors]. |
| 260 |
_aHershey, PA : _bBusiness Science Reference, _c[2015]. |
||
| 264 | 1 |
_aHershey, PA : _bBusiness Science Reference, _c[2015]. |
|
| 265 | _aFFB | ||
| 300 |
_axxv, 355 pages ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _a"Premier Reference Source"--Cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"-- | ||
| 650 | 0 |
_aSports _zAsia _xMarketing. _919298 |
|
| 650 | 0 |
_aSports _zAsia _xManagement. _919299 |
|
| 700 | 1 |
_aLeng, Ho Keat, _d1971- _919300 |
|
| 700 | 1 |
_aHsu, Noah Yang, _d1955- _919301 |
|
| 942 |
_2lcc _cGS |
||
| 984 |
_a065526 _blac |
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