000			01211nam a2200253Ia 4500
001			59229
003			0000000000
005			20211103203412.0
008			970101s2001 000 0 eng d
020			_a751312908
035			_a(AEA)2B38FEC47B1D47F3800D326A8961C628
040			_aAEA _cAEA
050			_aHD 59 _b.Al41 2001
100			_aAli, Moi _987207
245		0	_aEffective public relations / _cMoi Ali.
260			_aLondon : _bDorling Kindersley, _c2001
300			_b72 p. : col. ill. _c18 cm.
500			_aLists techniques in developing effective public relations skills and publicity campaigns.
520			_aPresents tips on how to generate and manage publicity- from recognizing public relations opportunities, to creating and sustaining media coverage. Shows the manner of identifying and targeting audience, and provides techniques for presenting information, whether writing news releases, or organizating press conferences, and product launches. Diagrams, charts and illustrations accompany the information.
650			_aPublic relations _2sears _923127
650			_aPublic relations _2sears _923127
942			_cREF
999			_c57001 _d57001