| 000 | 01767cam a2200361 i 4500 | ||
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| 999 |
_c5708 _d5708 |
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| 001 | 333125 | ||
| 003 | 0000000000 | ||
| 005 | 20180213132606.0 | ||
| 008 | 141106s2015 pau b 001 0 eng | ||
| 010 | _a 2014040322 | ||
| 020 | _a9781466673939 (hardcover) | ||
| 040 | _erda | ||
| 050 | 0 | 0 |
_aHF 5415.15 _b.C268 2015 |
| 245 | 0 | 0 |
_aCases on branding strategies and product development : _bsuccesses and pitfalls / _cSarmistha Sarma, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India, Sukhvinder Singh, Institute of Innovation in Technology and Management, Guru, Gobind Singh Indraprashtha University, India. |
| 260 |
_aHershey, PA : _bBusiness Science Reference, An Imprint of IGI Global, _c[2015]. |
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| 264 | 1 |
_aHershey, PA : _bBusiness Science Reference, An Imprint of IGI Global, _c[2015]. |
|
| 265 | _aFFB | ||
| 300 |
_aliii, 417 pages ; _c27 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aA volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series | |
| 500 | _a"Premier Reference Source"--Cover. | ||
| 504 | _aIncludes bibliographical references (pages 391-407) and index. | ||
| 520 | _a"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"-- | ||
| 650 | 0 |
_aProduct management _vCase studies. _919774 |
|
| 650 | 0 |
_aBrand name products _vCase studies. _919775 |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. _919776 |
|
| 650 | 0 |
_aBrand choice _vCase studies. _919777 |
|
| 700 | 1 |
_aSarma, Sarmistha. _919778 |
|
| 700 | 1 |
_aSingh, Sukhvinder. _919779 |
|
| 942 |
_2lcc _cGS |
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| 984 |
_a065522 _blac |
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