| 000 | 01503cam a2200325 i 4500 | ||
|---|---|---|---|
| 999 |
_c5717 _d5717 |
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| 001 | 333124 | ||
| 003 | 0000000000 | ||
| 005 | 20180213125141.0 | ||
| 008 | 150223s2015 pau b 001 0 eng | ||
| 010 | _a 2015003117 | ||
| 020 | _a9781466682313 (hardcover : alk. paper) | ||
| 040 | _erda | ||
| 050 | 0 | 0 |
_aHF 5415.5 _b.N178 2015 |
| 100 | 1 |
_aNasir, Suphan, _d1978- _919807 |
|
| 245 | 1 | 0 |
_aCustomer relationship management strategies in the digital era / _cSuphan Nasir, Istanbul University, Turkey. |
| 260 |
_aHershey : _bBusiness Science Reference, An Imprint of IGI Global, _c[2015]. |
||
| 264 | 1 |
_aHershey : _bBusiness Science Reference, An Imprint of IGI Global, _c[2015]. |
|
| 265 | _aFFB | ||
| 300 |
_axvii, 322 pages ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aA volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series | |
| 500 | _a"Premier Reference Source"--Cover. | ||
| 504 | _aIncludes bibliographical references (pages 268-318) and index. | ||
| 520 | _a"This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"-- | ||
| 650 | 0 |
_aCustomer relations _xManagement. _919808 |
|
| 650 | 0 |
_aInformation technology _xManagement. _912158 |
|
| 942 |
_2lcc _cGS |
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| 984 |
_a065523 _blac |
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