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| 999 |
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| 001 | 333136 | ||
| 003 | 0000000000 | ||
| 005 | 20180212122641.0 | ||
| 008 | 130705s2014 pau b 001 0 eng | ||
| 010 | _a 2013025561 | ||
| 020 | _a9781466646711 (hardcover) | ||
| 040 | _erda | ||
| 050 | 0 | 0 |
_aHD 9980.5 _b.In67 2014 |
| 245 | 0 | 0 |
_aInnovations in services marketing and management : _bstrategies for emerging economies / _cAnita Goyal, Indian Institute of Management, Lucknow, India. |
| 260 |
_aHershey, PA : _bBusiness Science Reference, an imprint of IGI Global, _c[2014]. |
||
| 264 | 1 |
_aHershey, PA : _bBusiness Science Reference, an imprint of IGI Global, _c[2014]. |
|
| 265 | _aFFB | ||
| 300 |
_axxv, 383 pages ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 1 | _aA volume in the Advances in marketing, customer relationship management, and E-services (AMCRMES) book series. | |
| 500 | _a"Premier Reference Source"--Cover. | ||
| 504 | _aIncludes bibliographical references (pages 329-372) and index. | ||
| 520 | _a"This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"-- | ||
| 650 | 0 |
_aService industries _xMarketing. _919835 |
|
| 650 | 0 |
_aService industries _xManagement. _919836 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _919837 |
|
| 700 | 1 |
_aGoyal, Anita, _d1972- _919838 |
|
| 942 |
_2lcc _cGS |
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| 984 |
_a065529 _blac |
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