000			01711nam a2200253Ia 4500
001			66450
003			0000000000
005			20211103205407.0
008			970101s2002 000 0 eng d
020			_a027365110-2
035			_a(AEA)7869BFF1E97C48049E16E83F54B958D5
040			_aAEA _cAEA
050			_aHD 30.4 .G341 2002
100			_aGhauri, Peervez _989693
245		0	_aResearch methods in business studies : _ba practical guide. / _cPervez, Ghauri, Kjell Gronhaug.
260			_aHarlow, England : _bFinancial Times Prentice Hall, _c2002
300			_axv, _b212 p. : ill. _c24 cm.
520			_aPart 1: Challenges and ambiguities of business research - explains the purpose of the material and the challenges related to doing research in business studies. Sets the scene and explains its perspective, target group, and the purpose of doing research in general. It also takes up the ethical responsibilities of the researcher. Part 2: The Research Process - Covers important activities from identifying a research topic, framing and structuring the research problem, determining the research design, the strategy on collecting information in the most adequate way, development of adequate measurements, and collecting and analyzing data. Part 3: Implementation - deals with the actual processes of conducting data analysis, examining case studies and writing up the report . Chapters 11 to 13 provides guidelines and examples. This part can be used as a manual while carrying out the activity.
650			_aBusiness _2sears _933704
650			_aManagement _2sears
700			_aGronhaug, Kjell _989694
942			_cREF
999			_c57884 _d57884