| 000 | 01256nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 70880 | ||
| 003 | 0000000000 | ||
| 005 | 20211103210653.0 | ||
| 008 | 970101s2000 000 0 eng d | ||
| 020 | _a065800073-X | ||
| 035 | _a(AEA)50672D76F55A4789BB8B534F7F61639A | ||
| 040 |
_aAEA _cAEA |
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| 050 |
_aHF 5415.33.U6 _b.Ab83 2000 |
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| 100 |
_aAbrams,Bill _990332 |
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| 245 | 4 |
_aThe Observational research handbook : _bunderstanding how consumer live with your product / _cBill Abrams. |
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| 260 |
_aLincolnwood, Il. : _bNTC Business Books, _c2000 |
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| 300 |
_axxiv, 277 p. : _bill. _c23 cm. |
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| 500 | _aAt head of title: American Marketing Association | ||
| 520 | _aShows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls. | ||
| 650 |
_aConsumer behavior _zUnited States. _2sears _964834 |
||
| 650 |
_aMarketing _zUnited States. _2sears _963474 |
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| 942 | _cREF | ||
| 999 |
_c58473 _d58473 |
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