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| 001 | 80501 | ||
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| 005 | 20211103212211.0 | ||
| 008 | 050810s2004 000 0 eng d | ||
| 020 | _a9715423922 | ||
| 035 | _a(AEA)7C6790F086204CF3B61CD6C59631C0BE | ||
| 040 |
_aAEA _cAEA _erda |
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| 050 |
_a P 91.5.P6 _b.P423 2004 |
||
| 100 |
_aPernia, Elena E., _d-1955 _943212 |
||
| 245 | 0 |
_aCommunication research in the Philippines : _bissues and methods / _cElena E. Pernia. |
|
| 264 |
_aQuezon City : _bUniversity of the Philippines Press, _c2004 |
||
| 300 |
_avii,127 pages _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 338 |
_avolume _2rdacarrier |
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| 520 | _aCommunication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication. | ||
| 650 |
_aCommunication _zPhilippines _2sears _990944 |
||
| 650 |
_aCommunication _zPhilippines. _2sears _990944 |
||
| 942 | _cFIL | ||
| 999 |
_c59163 _d59163 |
||