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| 005 | 20211103214550.0 | ||
| 008 | 051118s1987 000 0 eng d | ||
| 020 | _a9971905302 | ||
| 040 | _erda | ||
| 050 |
_aHM 258 _b.V231 1987 |
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| 100 |
_aValbuena, Victor T. _948511 |
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| 245 | 0 |
_aUsing traditional media in environmental communication / _cVictor T. Valbuena. |
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| 264 |
_aSingapore : _bThe Asia Mass Communication, _c[1987];copyright 1987 |
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| 300 |
_a40 pages _c21 cm. |
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| 336 |
_atext _2rdacontent |
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| 338 |
_avolume _2rdacarrier |
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| 520 | _a Bonifacio, 1972). --From the introduction | ||
| 520 | _aHistorically, traditional or folk media have often played a role in the communication and promotion of new ideas and the adjustment to a new social or political order, apart from its traditional role of preserving and teaching established values. For example, in India, Indonesia, and the Philippines during colonial times or in wartime occupation when the mass media were under the control of an alien power, the traditional media have been used to ridicule the oppressors, present strategies for resistance, and rally popular support for nationalist and independence movements (Ranganath, 1980 | ||
| 650 | _aCommunication | ||
| 650 | _aConservation of natural resources. | ||
| 650 |
_aEnvironment education. _948512 |
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| 942 | _cIRC | ||
| 999 |
_c60194 _d60194 |
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