000			02072nam a2200301 i 4500
999			_c6110 _d6110
001			327200
003			0000000000
005			20180208133542.0
008			170221n 000 0 eng d
020			_a9781473709263
040			_erda _aAEA-IRC _cAEA-IRC _dAEA-IRC
050			_aHD 30.22 _b.H616 2016
100	1		_aHirschey, Mark. _921138
245	1	0	_aManagerial economics / _cMark Hirschey, Eric Bentzen.
250			_a14th edition.
260			_aHampshire, London : _bCengage Learning EMEA, _cc2016.
264		1	_aHampshire, London : _bCengage Learning EMEA, _cc2016.
265			_aBEL
300			_axviii, 814 pages ; _c26 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aInclude index.
520			_aManagerial Economics, fourteenth edition, will show you how to use quantitative methods and economic analysis alongside common sense to understand business and solve managerial problems such as which products to produce, what costs to consider, and how to set prices. Its unique integrative approach demonstrates that important business decisions are interdisciplinary and cannot be made in isolation; the text illustrates how different functions must work together for the business to succeed as a whole. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model. This process shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic functional relationships and will help you sharpen your economic intuition. The new edition has been updated to ensure the maths content is more rigorous and many of the Managerial Applications features have been rewritten or entirely replaced to be more relevant to European countries.
650		0	_aManagerial economics. _2sears _921123
700	1		_aBentzen, Eric. _921145
942			_2lcc _cGS
984			_a065102 _blac