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| 003 | 0000000000 | ||
| 005 | 20180423105009.0 | ||
| 008 | 170223n 000 0 eng d | ||
| 020 | _a9781292152837 | ||
| 040 |
_erda _aAEA-IRC _cAEA-IRC _dAEA-IRC |
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| 050 |
_aHD 62.4 _b.C316 2017 |
||
| 100 | 1 |
_aCavusgil, S. Tamer. _921564 |
|
| 245 | 1 | 0 |
_aInternational business : _bthe new realities / _cS. Tamer Cavusgil, Gary Knight, John R. Riesenberger. |
| 250 | _aFourth edition, [global edition]. | ||
| 260 |
_aBoston : _bPearson, _cc2017. |
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| 264 | 1 |
_aBoston : _bPearson, _cc2017. |
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| 265 | _aMMP | ||
| 300 |
_axxix, 516 pages ; _billustrations, (chiefly color) ; _c29 cm. |
||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a "This package includes MyManagementLab(r) " International Business: A Millennial Approach "International Business: The New Realities " caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The Fourth Edition plays on millennials characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial readers and builds on their goals to help them obtain successful careers in international business. Personalize Learning with MyManagementLab MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. 9780134472454 / 0134472454 "International Business: The New Realities Plus MyManagementLab with Pearson eText -- Access Card Package" Package consists of: 0134324838 / 9780134324838 "International Business: The New Realities" 0134390172 / 9780134390178 "MyManagementLab with Pearson eText -- Access Card -- for International Business: The New Realities" | ||
| 650 | 0 |
_aInternational business enterprises _xManagement. _2sears _921289 |
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| 700 | 1 |
_aKnight, Gary A., author _921565 |
|
| 700 | 1 |
_aRiesenberger, John R., 1948- author _921566 |
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| 942 |
_2lcc _cGS |
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| 984 |
_a065100 _a066216 _blac |
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