000 01265nam a2200277 i 4500
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005 20180213125402.0
008 060210s1999 000 0 eng d
035 _a(AEA)6C77E6B9519C41C79E482B6265711195
040 _aAEA-IRC
_cAEA-IRC
_dAEA-IRC
_erda
050 _aHF 5415.2
_b.C883 1999
100 1 _aCrosby, John V.
_921788
245 1 0 _aHandbook of practical marketing and sales forecasting techniques :
_bcycles, trends, and turning points /
_cJohn V. Crosby.
260 _a(Chicago), Ill. :
_bNTC Business Books,
_c[1999]
264 1 _a(Chicago), Ill. :
_bNTC Business Books,
_c[1999]
264 4 _ccopyright 1999
265 _aFJI
300 _axiii, 323 p. :
_bill. ;
_c23 cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
440 0 _aAmerican Marketing Association.
_921789
520 _aPresents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines.
650 7 _aMarketing research.
_2sears
_921790
650 7 _aSales forecasting.
_2sears
_921791
710 2 _aAmerican Marketing Association.
_921789
942 _2lcc
_cGS
984 _a044584
_blpg