000			01366nam a2200241 a 4500
999			_c6313 _d6313
001			13954
003			0000000000
005			20180213133010.0
008			000123s1997 000 0 eng d
020			_a0132435101
035			_a(AEA)CA764CACD16C11D3B08E00A024C640A4
040			_aAEA-IRC _cAEA-IRC _dAEA-IRC
050			_aHF 5415.13 _b.K848 1997b
100	1		_aKotler, Philip. _921802
245	0	0	_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997.
265			_aDON
300			_axl, 789, [49] p. : _bcol. ill. ; _c26 cm.
440		4	_aThe Prentice Hall international series in marketing _921803
520			_aAn analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
650		7	_aMarketing _xManagement. _2sears _921804
942			_2lcc _cGS
984			_a040676 _blpg