| 000 | 01532nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | 90996 | ||
| 003 | 0000000000 | ||
| 005 | 20211103224347.0 | ||
| 008 | 060202s2004 000 0 eng d | ||
| 020 | _a971-555-507-1 | ||
| 035 | _a(AEA)41EAAAB8C9EB43CC866F08D0BAB78259 | ||
| 040 |
_aAEA _cAEA |
||
| 050 | _aF KPM 982.4 .P149 2004 | ||
| 100 |
_aPagunsan, Sinforoso R. _941340 |
||
| 245 | 4 |
_aThe law and advertising / _cSinforoso R. Pagunsan. |
|
| 260 |
_aManila : _bDe La Salle University Press, _cc2004. |
||
| 300 |
_ax, 185 p. _c24 cm. |
||
| 520 | _aThe Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order. | ||
| 650 |
_aAdvertising _zPhilippines. _2sears _992332 |
||
| 650 |
_aConsumer protection _zPhilippines. _2sears _993038 |
||
| 650 |
_aCopyright _zPhilippines. _2sears _992240 |
||
| 650 |
_aLiability (Law) _zPhilippines. _2sears _993039 |
||
| 650 |
_aTrademarks _zPhilippines. _2sears _993040 |
||
| 942 | _cFIL | ||
| 999 |
_c63475 _d63475 |
||