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| 001 | 99457 | ||
| 003 | 0000000000 | ||
| 005 | 20211103234548.0 | ||
| 008 | 040607s2005 nyu be 001 0 eng | ||
| 010 | _a2004013359 | ||
| 020 | _a0789022117 (soft : alk. paper) | ||
| 035 | _a(AEA)4BA0E1FA508F4087B43A7C3434A74F5E | ||
| 035 | _a13616670 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | _aR HF 5803 .C626 2005 | ||
| 100 |
_aClow, Kenneth E. _923672 |
||
| 245 | 0 |
_aConcise encyclopedia of advertising / _cKenneth E. Clow, Donald Baack. |
|
| 260 |
_aNew York : _bBest Business Books : The Haworth Reference Press, _cc2005. |
||
| 300 |
_axiii, 213 p. _c23 cm. |
||
| 520 | _aProvides marketers, advertisers, consumers, and businesses with a quick reference to the terminology used in the advertising industry. This guide allows the readers to understand and utilize terms from the fields of advertising and marketing. | ||
| 650 |
_aAdvertising _94389 |
||
| 700 |
_aBaack, Donald. _996527 |
||
| 942 | _cREF | ||
| 999 |
_c66370 _d66370 |
||