000			01587cam a2200301 a 4500
999			_c6830 _d6830
001			230920
003			0000000000
005			20180320165504.0
008			110825s2013 njua 001 0 eng
010			_a 2011035610
020			_a9780273767602
035			_a(OCoLC)ocn748286997
035			_a(IMchF)fol13860066
040			_aAEA-IRC _cAEA-IRC _dAEA-IRC _dAEA-IRC _dAEA-IRC
050	0	0	_aHD 30.28 _b.D280 2013
100	1		_aDavid, Fred R. _923514
245	1	0	_aStrategic management concepts : _ba competitive advantage approach / _cFred R. David.
250			_a14th ed. ; Global edition.
260			_aBoston : _bPearson, _cc2013.
265			_aFFB
300			_axiv, 416 p. : _bcol. ill. ; _c28 cm.
500			_aIncludes indexes.
505	0		_aOverview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
520			_aThe author captures the complexity of the present business environment and likewise delivers the latest skills and concepts in a clear and concise manner.
650		0	_aStrategic planning. _918445
650		0	_aStrategic planning _vCase studies. _923515
942			_2lcc _cGS
984			_a059430 _babd