| 000 | 01015nam a22003135i 4500 | ||
|---|---|---|---|
| 999 |
_c6929 _d6929 |
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| 001 | 336449 | ||
| 003 | 0000000000 | ||
| 005 | 20180423120738.0 | ||
| 008 | 150903s2015 ohu 000 0 eng | ||
| 020 | _a9781305500891 (student edition) | ||
| 040 | _erda | ||
| 050 |
_aHD 30.28 _b.P376 2017 |
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| 100 | 1 |
_aPeng, Mike W. _923812 |
|
| 245 | 1 | 0 |
_aGlobal business / _cMike W. Peng. |
| 250 | _a4th edition. | ||
| 260 |
_aMason, OH : _bCengage Learning, _c2015. |
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| 264 | 1 |
_aMason, OH : _bCengage Learning, _c2015. |
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| 265 | _aIBC | ||
| 300 |
_axv, 623 pages ; _bcolor illustrations ; _c29 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes index. | ||
| 520 | _aIntroduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng answers from both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples that reflect recent global developments. This edition's comprehensive set of cases from Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. GLOBAL BUSINESS, 4th Edition's comprehensive package, including the MindTap, a personalized classroom management experience that promotes better outcomes with relevant assignments that guide students to analyze, apply, and improve thinking while you measure skills and outcomes with ease. --Amazon.com | ||
| 650 | 0 |
_aInternational trade. _2sears _919658 |
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| 650 | 0 |
_aInternational business enterprises. _2sears _921646 |
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| 650 | 0 |
_aInternational economic relations. _2sears _919657 |
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| 650 | 0 |
_aGlobalization. _2sears _923813 |
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| 942 |
_2lcc _cGS |
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| 984 |
_a066180 _blac |
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