000 01804nam a2200253Ia 4500
001 110300
003 0000000000
005 20211104005412.0
008 070501s2008 cau b 000 0 eng
020 _a9781412911771 (hardcover)
035 _a(AEA)C0DDEDE1ED584AEC9BEA5B671890F61D
035 _a14829963
040 _cDLC
050 _aR HM 1236 .Sa18 2008
245 4 _aThe SAGE handbook of public opinion research /
_cedited by Wolfgang Donsbach and Michael W. Traugott.
260 _aLos Angele :
_bSAGE Publications,
_c2008
300 _axx, 618 p. :
_c26 cm.
520 _aPart 1 is about history and philosophy of public opinion and public opinion research and is divided into coverage of the nature of public opinionand the development of public opinion research. Part 2 is dedicated to theories of public opinion formation and change.The eight chapters present the basic empirical concepts for assessing public opinion and opinion changes in society.Part 3 on methodology contains 19 chapters and is thus the longest in the handbook.This reflects the enormous bresearch evidence that has been accumulated over the last decades, wheb survey research changed from the " art asking questions " to the scientific paradigm for survey mehtodolgyas it is reflected,among others, in the cognitive psychological approach to survey methodology.Part 4 focuses on the social and political environment of public opinion research and offers eight chapters on the social,political and legal status of public opinion research and on how it is perceived by the public and the journallists.
650 _aPublic opinion.
_942530
700 _aDonsbach, Wolfgang,
_9100288
700 _aTraugott, Michael W.
_9100289
942 _cREF
999 _c69477
_d69477