000			01987nam a2200277Ia 4500
001			116169
003			0000000000
005			20211104012805.0
008			080129s2007 ph 000 0 eng d
035			_atlc00006903 nescfLL
040			_cAEA
050			_aHC 452.5.G64 _b.K527 2007
100			_aKhanser, Marites Ariola. _951790
245		0	_aJohn L. Gokongwei, Jr. : _bthe path of entrepreneurship / _cMarites A. Khanser.
260			_aQuezon City : _bLoyola Schools, Ateneo de Manila University, _c2007
300			_axxii, 244 pages : _billustrations (some col.) _c24 cm.
520			_a and the innovation he introduced in the more than six decades of entrepreneurial career. It also provides Gokongwei's personal background in order to understand the influence on his entrepreneurial mind. For John Gokongwei, entrepreneurship is a path lived to the fullest, it is a road strewn with challenges that constantly tested his character. This research project was initially approved as Business case in July 2005, Ateneo de Manila University, University Research Council.
520			_a the failures and triumphs through the many corporate battles he waged
520			_a the key risks he took
520			_a the sources of his wealth
520			_aGives a glimpse into the thought process behind the entrepreneurial genius of John Gokongwei. A case study of the most successful Chinese-Filipino entrepreneurs in the Philippines, John Gokongwei Jr., founder of a highly successful group of companies. Endeavors to shed light on the thinking and behavior of the entrepreneur and to illustrate the patterns of successful decision-making. Documents and highlighted the evolution of John Gokongwei's many entrepreneurs and his leadership style. The various growth strategies he adopted
650			_aBusinessmen _zPhilippines _990935
650			_aBusinesspeople _zPhilippines _992474
942			_cIRC
999			_c70972 _d70972