000			01699nam a2200265Ia 4500
001			173123
003			0000000000
005			20211104023031.0
008			080321s2009 nyua bf 001 0 eng
020			_a9780415953016
035			_a(AEA)4EA9000C4EF445BD8F335B8EEF53A00F
050			_aJZ 1305 _b.R765 2009
245		0	_aRoutledge handbook of public diplomacy / _cedited by Nancy Snow, Philip M. Taylor.
260			_aNew York : _bRoutledge, _c2009
300			_axx, 382 p. : _bill. _c26 cm.
500			_aPublished in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
504			_aIncludes bibliographical references (p. 367-371) and index.
520			_aPresents materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. Gives overview of public diplomacy, national image, and perception management during the Cold War to the post - 9/11 campaign to " win the hearts and minds " of the Muslim world.Presents materials on public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations , credibility, soft power, advertising , and marketing is included and instituitional processes and players are identified and analyzed. Contains researches mostly done by Americans and British, though includes international research and comparative perspectives from other countries.
650			_aDiplomacy _935641
650			_aInternational relations _922237
700			_aSnow, Nancy. _9105688
700			_aTaylor, Philip M. _9105689
942			_cREF
999			_c73729 _d73729