000 01292nam a2200301Ia 4500
001 175670
003 0000000000
005 20211104030405.0
008 110311s2009 000 0 eng d
020 _a9789712722097
035 _a(AEA)CBF1DA8BF8FD47CC99D2B3C3991966F9
040 _aAEA
_cAEA
_erda
050 _aHF 5415.13
_b.R540 2009
100 _aRoberto, Eduardo L.
_935026
245 4 _aThe best of marketing Rx :
_bfor brand & marketing executives /
_cNed Roberto [i.e. E.L. Roberto] with Ardy Roberto.
264 _aPasig City :
_bAnvil Publishing,
_c©2009.
300 _a283 p.
_c22 cm.
336 _atext
_2rdacontent
338 _avolume
_2rdacarrier
500 _a "A compilation of the best marketing Rx columns that have appeared in the Philippine Daily Inquirer's #1 marketing column."
500 _a "Marketing prescriptions for marketing executives who want their brand to succeed and go on succeeding."
520 _aColumns from the authors' popular newspaper column offering ideas and solutions in marketing in reader-friendly text.
650 _aMarketing
_zPhilippines.
_982251
650 _aNewspapers
_945973
700 _aRoberto, Ardy.
_944649
942 _cIRC
999 _c75170
_d75170