000			02007nam a2200301Ia 4500
001			183747
003			0000000000
005			20211104035818.0
008			100222s2010 nyum b a001 0 eng
020			_a9781555707040
050			_aZ 674.75.S63 _b.L235 2010 v.7
100			_aLandis, Cliff, _d-1980 _9111296
245		2	_aA social networking primer for librarians / _cCliff Landis.
260			_aNew York : _bNeal-Schuman Publishers, _cc2010.
300			_ax, 107 p. : _bill. _c23 cm.
500			_aPublished in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso.
504			_aIncludes bibliographical references (p. 97-101) and index.
505			_aIntroduction : social network site basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success.
520			_a 2. Plan and Implement a New Web 2.0 Technology Today
520			_a 3. Apply the Social Marketing Techniques Used by the Pros
520			_a 4. Follow Best Practice Established by library Innovators
520			_a 5. Measure Your Success.
520			_aExplains how to use today's most popular social networking Web sites to reach out to library patrons, promote the library, and build community. The author illustrates how to create an effective library presence within these extensive communities from project ideas, planning, and buy-in to marketing and best practices.Outlined are creating library pages, installing and building library applications such as catalog search boxes, creating and managing events and promotions and using Facebook for library instruction. The book incorporates a 5-step approach to make learning and implementing of the concepts on social networking work: 1.Integrate Social Networking Technologies with Library Services
650			_aLibraries _93083
650			_aOnline social networks
942			_cREF
999			_c77464 _d77464