000			02230nam a2200289Ia 4500
001			183749
003			0000000000
005			20211104035819.0
008			100223s2010 nyum b a001 0 eng
020			_a9781555707132
050			_aZ 674.75.S63 _b.C883 2010 v.10
100			_aCrosby, Connie, _d-1964 _9111298
245		0	_aEffective blogging for libraries / _cConnie Crosby.
260			_aNew York : _bNeal-Schuman Publishers, _cc2010.
300			_axii, 139 p. : _bill _c23 cm.
500			_aPublished in cooperation with the Library Information and Technology Association, a division of the American Library Association.--T.p. verso.
504			_aIncludes bibliographical references (p. 125-131) and index.
505			_aIntroduction : blogging basics -- Planning -- Implementation -- Marketing -- Best practices -- Measures of success.
520			_aCovers blogging basics,including a discussion on purpose and strategy and discovering audience types and needs.Gets one started on planning one's blogging initiative.Provides information on how to implement a new blog,including considerations in design,layout,and navigation,gaining readership and keeping it,and launching the blog,but also plenty of tips and tricks for finding and creating content,even when one have run out of ideas.Covers marketing techniques for getting the wordout about one's new blog,including traditional and newer social media techniques for marketing,as well,as a few of the old"analog"methods.Covers blogging best practices,with a particular focus on the lessons in effective and ineffective blogging practices that emerged from the blogging libraries questionnaire.Covers ways to analyze and measure the success of one's blog,with discussion of which measures are most important and how to track the conversations one initiates.Concludes with a glossary and a list of recommended resources packed with suggested reading plus helpful blogs and another Web sites to inspire one.
650			_aLibrarians _988986
650			_aLibraries _93083
650			_aLibraries _93083
650			_aLibraries _93083
650			_aLibrary Web sites
942			_cREF
999			_c77466 _d77466